On Sunday, July 19, the Louis Vuitton Trunk will make its ceremonial entrance onto the pitch at MetLife Stadium, carrying the FIFA World Cup Trophy before a global television audience expected to approach 1.5 billion viewers.
That trunk is not for sale and never has been. It is handcrafted at Louis Vuitton’s historic workshops in Asnières-sur-Seine, just outside Paris, and created specifically to carry football’s most coveted prize. Once the ceremony concludes, the Trophy Trunk returns to Louis Vuitton, while the FIFA World Cup Trophy returns to FIFA’s custody before eventually returning to the FIFA Museum in Zurich between official appearances. The world then turns its attention to the next tournament in 2030.
For the first time under its Official Branded Licensee agreement with FIFA, Louis Vuitton has introduced a commercially available collection inspired by the official Trophy Trunk. They share the same Monogram canvas, the same hand-painted golden V and the same Louis Vuitton DNA. But each trunk tells a different story and is made for a different kind of collector.
Here is everything you need to know about each one.
Inside Louis Vuitton’s Three FIFA World Cup 2026 Trunks
The Coffret 8 Montres: the Louis Vuitton trunk for the watch collector
The Coffret 8 Montres is the most intimate of the three Louis Vuitton trunks in the FIFA World Cup 2026 collection. It is a watch case, briefcase in format, designed to store up to eight timepieces on removable cushions that hold each watch securely in place.
The exterior carries the iconic Louis Vuitton monogram canvas in its classic brown and gold finish, with the hand-painted golden V motif on the front panels, the same hand-painted golden V featured on the official Trophy Trunk accompanying the FIFA World Cup Trophy onto the pitch. The FIFA World Cup Trophy motif is painted alongside it, making this the most visually explicit of the three pieces in its connection to the tournament.
Consider the collector this trunk is designed for. Someone who travels with multiple watches because one is never enough. A Patek Philippe for the boardroom. A Rolex for the weekend. A Richard Mille for dinner. And a trunk that keeps every one of them close at hand instead of hidden away in a hotel safe.
That collector exists. Until now, they had to choose between a standard watch roll and a bespoke commission. The Coffret 8 Montres offers something altogether different: a Louis Vuitton trunk finished with the hand-painted FIFA World Cup 2026 emblem and crafted in Louis Vuitton’s historic Asnières workshops using the same trunk-making expertise behind the official Trophy Trunk.
Like every piece in the collection, it can be personalised with the owner’s initials. The service continues a tradition that has been part of Louis Vuitton since the nineteenth century, when bespoke markings became a signature of the Maison’s travel heritage.
The Cotteville 16 Montres: the Louis Vuitton trunk for the serious collector
The Cotteville 16 Montres is the largest of the watch cases in the collection and the one that signals the most serious intent. It stores up to sixteen watches on a removable tray, making it less a travel companion and more a display object for someone whose collection has outgrown conventional storage.
The briefcase format is deceptive. This piece is designed for a different kind of journey. It belongs with the traveller who flies by private charter and brings their collection with them. The kind of collector who has spent years building something worth protecting properly and has reached the point where a purpose-built Louis Vuitton trunk feels like the natural next step.
Sixteen watches is a very specific number. It speaks to ownership shaped by curation rather than accumulation. A collection of sixteen timepieces belongs to someone who has carefully considered what deserves a place in the case. The Cotteville 16 Montres is designed for that collector, embracing that level of discernment with complete confidence.
As with the Coffret 8 Montres, the exterior carries the monogram canvas, the hand-painted V and the FIFA World Cup Trophy motif. As with all three pieces, personalisation with initials is available. And as with the official trophy trunk itself, every detail on the exterior connects back to a house that has been building objects worth protecting since 1854.
The Malle Courrier Lozine 110: the Louis Vuitton trunk for the traveller
The Malle Courrier Lozine 110 comes closest to the spirit of Louis Vuitton’s original purpose. It is a true travel trunk in the traditional sense. Chest-shaped in form, it features two removable linen trays designed to organise clothing and personal belongings. Built for journeys rather than display, it is equally at home in the hold of a private aircraft, the boot of a chauffeur-driven car or at the foot of a hotel suite where luggage is still handled as part of the guest experience.
The Lozine in the name refers to the leather trim that runs along the edges and corners of the trunk, the same lozine trim that appears on the official FIFA World Cup trophy trunk and on Louis Vuitton pieces going back over 160 years. It is one of the house’s most recognisable construction details and one that most people who own a Louis Vuitton trunk have run their fingers along without knowing its name.
Measuring 110 centimetres in length, the Malle Courrier Lozine 110 is a full-sized travel trunk designed for extended journeys. Every detail reflects Louis Vuitton’s heritage of creating luggage that protects its contents while travelling across continents with ease. Like the rest of the collection, it is crafted in the Maison’s signature Monogram canvas, finished with the hand-painted golden V and the FIFA World Cup 2026 motif, and can be personalised with the owner’s initials.
More than any other piece in the collection, however, it echoes the spirit of the official Trophy Trunk. It draws on the same travel heritage, is crafted in the same workshops by the same artisans, and celebrates a sporting moment that comes around only once every four years.
What these three trunks actually represent
Louis Vuitton has yet to publicly disclose pricing for its three limited-edition FIFA World Cup 2026 trunks. Prices for the Maison’s bespoke and limited-edition trunks vary considerably depending on the model and level of personalisation. Given their limited-edition status and direct connection to the official Trophy Trunk, these pieces are expected to sit at the very top of Louis Vuitton’s trunk collection.
Yet their significance extends far beyond price.
These trunks are collectible objects that embody Louis Vuitton’s travel heritage and exceptional craftsmanship. Created by artisans whose expertise has been passed down through generations in the Maison’s historic workshops, they are designed to endure long after the tournament concludes. Their design bridges the FIFA World Cup 2026 with a trunk-making tradition that dates back to the 1860s, transforming a global sporting event into part of Louis Vuitton’s enduring legacy.
Whether the trunk carries clothing, watches or the world’s greatest sporting trophy, its enduring value lies in craftsmanship designed to stand the test of time. Long after the winner of the 2026 FIFA World Cup has become a footnote in history, these trunks will continue to travel, protect what they hold and represent a tradition that has endured for more than a century and a half.
As Pietro Beccari, Chairman and CEO of Louis Vuitton, put it: “The trunk that contains the cup also carries a message of optimism.”
The three limited-edition trunks embody that same philosophy. They unite Louis Vuitton’s travel heritage with one of the world’s most celebrated sporting events, creating collectible objects whose significance extends well beyond the final whistle. More than 160 years after the Maison built its first travel trunks, the principles remain unchanged: exceptional craftsmanship, lasting utility and designs created to endure for generations.
One trunk carries the world’s greatest football trophy. The other three carry the same legacy into private collections, where Louis Vuitton’s craftsmanship is designed to endure long after the final whistle.
Also worth reading: The agencies bringing FIFA World Cup 2026 hospitality to life. The Trophy Trunk is the ceremonial centrepiece. The hospitality suites are where relationships are built, deals are made and the commercial engine of the tournament comes to life. Together, they reveal the luxury ecosystem shaping the FIFA World Cup 2026.
(Image credit: fifa.com)
FAQ
What are the three Louis Vuitton FIFA World Cup 2026 limited edition trunks?
The three limited edition Louis Vuitton trunks released as part of the FIFA World Cup 2026 branded licensing agreement are the Coffret 8 Montres, a watch case holding up to eight timepieces on removable cushions; the Cotteville 16 Montres, a larger watch case holding up to sixteen pieces on a removable tray; and the Malle Courrier Lozine 110, a full travel trunk with multiple linen trays for clothing and textiles. All three feature the Louis Vuitton monogram canvas, a hand-painted golden V motif and the FIFA World Cup Trophy artwork.
Can you personalise the Louis Vuitton FIFA World Cup 2026 trunks?
Yes. All three limited edition Louis Vuitton trunks from the FIFA World Cup 2026 collection can be personalised with the buyer’s initials, continuing a tradition Louis Vuitton describes as central to the house since the nineteenth century.
Where are the Louis Vuitton FIFA World Cup 2026 trunks made?
All three trunks are made by Louis Vuitton artisans at the Maison’s historic workshops in Asnières-sur-Seine, near Paris. These are the same workshops that produced the official FIFA World Cup 2026 trophy trunk and where Louis Vuitton has been crafting exceptional objects since the nineteenth century.
